COM 597: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing (Keller) - 2016 Summer
Track Neutral, 3 Credits
Wed, 7/13/16-Sun, 7/17/16, 9:00am-5:00pm | CMU 304 7/13-14, CMU 302 7/15-17
Media creation is a multi-step effort, with thoughtful decision-making involved throughout the process. How do the choices you make in the telling and delivery of your story affect the reception of your message? This course is aimed at expanding thought about how web-delivered media is affecting storytelling. Additionally, students will gain hands-on practice in producing web-based video stories. The skills-based aspect of this course is designed to familiarize students with the technologies associated with storytelling. Specifically how to refine, shoot, edit, and distribute their web video.
“Five consecutive full days in the classroom may look intimidating, but not to worry, Drew Keller has a knack for effectively breaking up each eight-hour session. Drew takes students through a variety of exercises ranging from lecture and group discussions, to campus excursions to shoot footage, to hands-on video editing sessions. The first half of the course begins with the basics of storytelling through video. Drew makes sure each student has a firm grasp on film equipment use and vocabulary (light, sounds, camera, etc.). The second half is spent alone or in small teams shooting for and editing final projects which are screened the last day of class (Sunday afternoon). When I signed up for this course I cleared my schedule for the five days and devoted my entire attention to what I was learning. I decided to treat the course like a conference or even summer camp. Video editing is one of those tasks that always takes longer than you imagine, so be prepared to live and breathe your final project on days 3 through 5. But by the time you export your final video, you are quite amazed at what you were able to accomplish in such a short time span. Taking this course during the normal 10-week schedule probably allows for more internalization of the material and obviously additional time to learn shooting and video editing skills, however taking the 5-day deep dive proved to be extremely rewarding. This course is great for someone who doesn’t want to devote an entire 5 credits or quarter to video storytelling since it may not be the primary focus of their graduate school studies or career, but wants to get the higher level overview to be able to understand the process of creating a short online film from start to finish.”
COM 597: Crisis Communication Strategies in a Digital World (Schwartz) - 2016 Summer
Track Neutral, Meets Law and Ethics Core Requirement
Tuesdays, 6/21/16-8/16/16, 6:00-9:50pm | CMU 302
The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.
COM 597: Internet Law, Privacy, and Data Breaches (Price) - 2016 Summer
Track Neutral, Meets Law and Ethics Core Requirement
Thursdays, 6/22/16-8/17/16, 6:00-9:50pm | CMU 302
A robust understanding of internet law, data breaches, and privacy is necessary for any professional who wishes to lead by managing people, systems, and change. Cyber security and customer privacy are some of the most important legal issues of our age. Indeed, today’s laws often restrict, shape, or enable communication within organizations, networks, systems, and communities. Therefore, it is essential for leaders to understand our contemporary legal environment and how it impacts their organizations. This course explores the laws that impact community building and communication in a technical age. We will utilize case studies to explore common scenarios surrounding internet law, privacy, and data breaches. Importantly, we will utilize these case studies and real-world scenarios to show how these laws also impact communication to users, clients, customers, constituencies, partner businesses, or governmental partners. Ultimately, this course will teach you how to begin analyzing and structuring your organization’s response to ever-growing issues surrounding privacy, data security, and internet law generally.
“As someone who did not have any background in law, I was a little nervous about taking a class regarding internet privacy and data breaches. Nick did a wonderful job at connecting his course to communities and networks and lectured in a way that was easy to understand. We covered relevant topics such as net neutrality, trade secrets and patents. Nick offers a wide range of freedom in assignments so that each student can tailor their projects in a way that benefits their professional portfolio. I would absolutely recommend this class to anyone who is looking for a solid introductory course!”
COM 585: Multi-Platform Content Strategy: A Practical Approach to Immersive and Responsive Content (Vanderburg-Paner) - 2016 Summer
MCDM Elective, Meets Research Methods Core Requirement
Wednesdays, 6/22/16-8/17/16, 6:00-9:50pm | SAV 130
In the ever-changing world of search algorithms and content marketing, businesses have become focused on maximizing the impact of their online content. Content is no longer simply what is written on the page, rather it has become the integrated discipline of Content Strategy. This class will provide students with the skills and practice for the movement of thought from a Content Editor to a Content Strategist. Using Kristina Halvorson’s text “Content Strategy for the Web” to provide the template for structure around editorial content, students will practice the fundamentals on creating a content strategy through auditing content, developing governance, building a scorecard and defining key metrics for content. Additional readings on topics such as multi-channel delivery, collaborative authoring, knowledge management, user-generated content, and SEO will support further analysis and conversation around defining quality and relevant content. Students will leave this class with a tool-kit, vocabulary and skills to approach content in a strategic context.
“This course is essential for understanding both how to implement content strategy (you’ll tackle all the phases of a real-world project) and how to present content strategy conclusions to colleagues and employers. The class is a perfect introduction to the discipline of content strategy for newcomers, but as a current content strategist, the work I did in class paid off for me professionally. I recently accepted a position with a major tech company as a strategist, and used skills and examples directly from this class in the interview process.”
COM 589: Ethics for Communicating Across Local and Global Networks (Bardouille-Crema) - 2016 Summer
MCCN Elective, Meets Law and Ethics Core Requirement
Saturdays, 6/25, 7/9, 7/23, 8/6, 8/20/16, 9:00am-5:00pm | CMU 126
An ever increasingly globalized world presents both opportunities and challenges to how we communicate within and across networks. Local communities are influenced by a global perspective and communications designed for specific networks will reach father than can be imagined or tracked. This presents ethical challenges when building and engaging with a range of communities and networks. All facets of communications – be it advertising or advocacy campaigns, print newspapers or tweeting – will have an impact on those it reaches, and subsequently will affect the entity from which the communication came. Understanding the ethical implications embedded in a range of engagement models equips communication leaders to make smart, strategic, and sensitive decisions in how they design communication strategies. In this course, you will learn key analysis skills to be able to best apply ethical, cultural and contextually-appropriate strategies to communicate and interact with a range of networks and sub-networks, both locally and globally. Using class discussion, case examples, and projects, the class will explore the explicit and implicit messaging tactics in present day communications and apply analytical skills and techniques for developing constructive and ethical messaging in all aspects of communications.
“Dost Bardouille-Crema asks students to address how they would manage ethical communications when communities can morph and change based on temporal issues, past and present relevant communications situations, etc. The curriculum requires that through discourse on theory and exposure to real-time ethical/unethical practices, students learn to develop their own approach to ethics in communication in order to become more discerning evaluators of ethical issues in communication. I learned how systems thinking in communications is applied to building out approaches to ethical strategy and practices. Dost is a working professional in the global non-profit sector dealing directly with complex, multi-national corporate and governmental conflict-resolution issues. She was an ideal choice for learning the tenants of ethics in communications.”